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Sept (3 weeks) – Boot Camp Induction Project
Planning shooting and group
work – webisode as a class (multi-stranded narrative) – individual
responsibility rated and paired tasks based on performance for Short Film
1. What makes a good
short film (criteria) Storytelling: Narratives & Characters
2. Shooting workshop
(shot types, framing & composition)
3. Pitch idea to class
4. Shoot 3 part B-M-E
(3’s)
5. Editing workshop
6. Crit & Evaluation
worksheet + Directors commentary
Deadline
28th September
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Assignment:
Webisode Production
YouTube is a powerful tool for producers of digital media
to exhibit their portfolio of work and create an audience.
In the last 10 years, this platform has seen a rise of
prosumers working collaboratively to create their own content. This includes
new formats such as ‘webisodes’ where aspiring filmmakers create their own
low-budget stories, with input from the audience.
You will need to research into the format, looking at
successful examples, niche audience, and current trends to create your own
webisode. Your ultimate aim is to ensure your product has the potential to go
viral with this audience.
You will then pitch your idea for your 3 minute
webisode to your target audience – having decided the most successful you
will then work collaboratively in groups of 3 to produce a pilot 3 episode
run.
Having delivered your production to deadline, you
will need to measure the success in meeting the brief by measuring viewing
statistics and feedback on social networks, showing a written evaluation.
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Criteria
(Unit 22 A, C + Unit 19 C + Unit 2 3)
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Look at BBC, Mtv, C4, Bad Robot
New info
http://www.downwithdesign.com/logo-design/the-art-of-the-ident/
What is an Ident?
Your first task for Btec Boot Camp is to design and produce an ident for your YouTube Channel.
This will brand all of your production work, your blog, your YouTube Channel, your business cards, your showreel and will help your audience to recognise your particular style and personality of your production company. They are moving image sequences that generally run for around 10 seconds and can be a combination of live action film, animation, digital effects and include the brand logo and colours of the channel.
Here are some examples:
So what does your ident have to do?
Make notes and answer your own responses.
Where to start?
Idents are based around themes that link to the characteristics you want the audience to associate with your channel and your productions.
The themes could be around your genre preferences eg, urban, dark, colourful etc. This theme must be reflected in your style:
- Name
- Font & logo
- Theme (Youth)
- Colour palate
- Images & graphics
- Pace of editing
- Choice of music
Create a mindmap using https://popplet.com
Task 1: Concept
Collect fonts www.dafont.com, and images, textures, colours and screen grabs of ideas for the narrative
Discuss how you will put this together and how it will conform to the checklist of CONVENTIONS
Task 2: Pitch to the group and refine your idea
Select 1 idea to develop that you think will be the most effective.
Storyboard 5-10 frames of the sequence http://www.powtoon.com
Task 3: Production test
Task 4: Feedback
You will now need to collect and review feedback from your intended audience on the success of your branding. Develop 5 questions using survey monkey to collect feedback on what they think of:
- What the channel ident 'says' about your output (it's personality of your brand)?
- Who they think it is targeted at?
- What type of productions or themes it will contain?
- How professional is the technical quality look?
- Overall impressions of success of this ident?
Assessment
Independently you now need to complete your final ident,
It must then be uploaded/screenshots to:
Your new Btec Media YouTube Channel - you will maintain it for the next 2 years
Your blog
Your business card
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