| 
Unit
  1 
P1:
  learners will simply list the requirements for a specified production, giving
  brief indications of where or how the specified requirements will be sourced.
  This list may contain one or two minor omissions but will be substantially
  complete. It will not contain any explanation of why the requirements are as
  they are and there will be only minimal consideration of codes of practice or
  regulatory issues. 
M1:
  learners will show good understanding of pre-production requirements for the
  proposed production and these requirements will be set out in some detail.
  Some thoughtful consideration will be given to relevant codes of practice and
  regulatory issues. Learners will be able to explain why the requirements
  identified are important and will give reasonably well-detailed explanations
  of how they will be sourced. 
D1:
  learners will show an excellent understanding of the requirements for the
  proposed production and will be able to explain fully why each element is
  required. Learners will give detailed explanations of how these requirements
  will be sourced. They will give full consideration to codes of practice and
  regulatory issues. Fuller and more extensive explanation and a higher
  standard of presentation will discriminate between this grade and the merit. |  | |||||
| 
Unit
  2  
P1:
  when conducting research for assignments and reports learners will be able to
  select and review information from different sources such as books, the
  internet and appropriate materials that will aid them in their work.
  Information will be selected from these sources with some attention to its
  suitability and relevance to the work being undertaken.  
P2:
  learners will produce a report in the appropriate context that contains
  information relevant to the topic being studied. Their use of language will
  be sound but somewhat basic and restricted more to description rather than
  exemplification and may contain some basic errors of spelling. Similarly,
  evaluative work will be basic and tend more towards descriptions of decisions
  and processes such as, ‘for this task we decided to work in a group of two,
  which I was happy with as I like Jan and we get on.’  
P3:
  work will have been reviewed and revised using both a grammar and spell
  checker as well as being individually proof-read. As a result, spelling
  errors will have been corrected but there may still be mistakes such as
  ‘where’ for ‘were’, ‘super’ for ‘supper’ or ‘their’ for ‘there’ that have not
  been picked up. Work will also still contain some basic punctuation and
  grammatical errors where learners have not adequately reviewed their work.  
P4:
  choices of presentation technology for a pitch will be generally sound and
  appropriate use will be made of that technology throughout. Learners at this
  level will tend to choose more simplified software such as PowerPoint and
  though visual aids or graphics will be unsophisticated and typically not be
  clearly linked to the content of the pitch they will nonetheless provide the
  basic relevant information. P5: in assessing ‘appropriateness’ the context of
  the pitch needs to be taken into account. For this grade it is sufficient for
  learners to understand and use the right tone, style and register for the
  occasion |  | |||||
| 
M1:
  when conducting research for assignments and reports learners will be able to
  select and review relevant and appropriate materials from a variety of
  different sources such as books, magazines, articles and the internet.
  Information extracted from these sources will be focused on the purpose of
  the research and will be recorded and summarised with precision and accuracy.
   
M2:
  learners will produce written work that contains information highly relevant
  to the topic being studied. Their use of language will be good, going beyond
  mere description and providing more detailed exemplification. Similarly,
  evaluative work will be less descriptive and focus more on discussion of
  decisions and processes such as, ‘for this task we decided to work in a group
  of two, which I was happy with as I like Jan and he always takes a positive
  attitude to work.’  
M3:
  again all work will have been reviewed and revised using both a grammar and
  spell checker as well as being individually proof-read. As a result, spelling
  errors will have been corrected and only minor errors will remain. Work will
  occasionally contain punctuation and grammatical errors where learners have
  failed to adequately review their work.  
M4:
  the presentation technology selected will also be generally appropriate and
  will be utilised correctly, containing relevant text and supporting materials
  such as web pages, screen-shots, clip art, animations, graphs and charts,
  though this illustrative material may not always be explicitly linked to the
  pitch. The structure of presentations will be sound, though transitions may
  sometimes be used inappropriately.  
M5:
  when undertaking oral presentations learners’ language skills will be
  generally good and they will be able to express intentions and ideas clearly;
  there may, however, be occasions when they are less clear. Register will be
  appropriate to the situation or audience and engagement of the audience will
  be generally good, with only occasional lapses. Attention will be paid to any
  questions the client or tutor may ask them although these may not always be
  fully responded to. Overall language skills will be adequate for learners to
  communicate ideas and deal with more complex material. |  | |||||
| 
D1:
  when conducting research learners will select and review highly relevant and
  well-targeted materials from a wide variety of different sources such as
  books, magazines, articles, leaflets, journals, television and radio
  programmes and the internet. Detailed and precisely focused information will
  be selected from these sources and will be fully and precisely recorded. The
  information extracted will reflect a thorough understanding of its relevance
  and suitability.  
D2:
  in written work learners will always choose an appropriate format. Sentence
  structure will be very good and show increasing complexity. Evaluative work
  will be of a high standard and contain detailed and precise exemplification,
  with justification of decisions and processes such as, ‘when we first
  reviewed our product with the focus group we found that we received some
  negative feedback regarding our use of generic codes. In particular over
  three quarters of respondents associated the iron bar used as a murder weapon
  with a mindless thug rather than an intelligent psychopath. Because of this
  we decided to change the murder weapon to a sword stick. This suggests
  cunning as it is easy to conceal and then produce suddenly in front of the
  victim. We also thought it had a bit more class to it.’  
D3:
  effective use of appropriate software and proof-reading will mean that work
  contains very few or no spelling, punctuation and grammatical errors. 
 D4: the presentation technology selected
  will be appropriate and will be utilised with a high level of competence,
  containing highly relevant text and supporting materials such as web pages,
  screen shots, clip art, animations, graphs and charts which are explicitly
  linked to the content of the pitch. Slide shows will be well structured and
  fluent, transitions being used to support the flow rather than being a
  distraction from it.  
D5:
  personal communication skills will be consistently good and when undertaking
  oral presentations, learners’ language skills will be of a high standard.
  They will be able to express themselves clearly using a wide range of
  vocabulary, speak with clarity using a good vocabulary and deploy that
  vocabulary with accuracy and confidence. Register will always be appropriate
  to the situation or audience and learners will engage and maintain their
  audience’s attention throughout the presentation. Language skills will be
  adequate for learners to communicate complex ideas and material. Listening
  skills will also be good with learners showing a readiness to take in and
  respond fully to questions. |  | |||||
|  | 
Week
  14 
Ideas
  & Research into Short Film/Pre-production requirements | 
Week
  15 
Research
  Portfolio & Log | 
Week
  16 Proposal | 
Week
  17 
Pitch
  PPT | 
Week
  `18 
Pre=production
  Report Draft  | |
| 
Roopa
  A  | 
Some detail, mood board wtc Uses film as a starting
  point but not many examples looked at.  
You need to identify the target audience - 15+ do
  not watch short films 
WT M1: | 
WT M You must make sure you post the clink to the
  article and highlight the relevant text 
Also annotations inconsistent  
A good variety of resources researched | 
M2: learners will
  produce written work that contains information highly relevant to the topic
  being studied. Their use of language will be good, going beyond mere
  description and providing more detailed exemplification. Good effort Ensure you cover USP and Trends for D |  | 
The draft is very detailed and has some connection
  to research - very good effort. 
Add to this and update with your final
  idea/locations etc 
WT M2: | |
| 
Calvin
  A  | 
Only 1
  example of short film & target audience http://calvinshortfilm.blogspot.co.uk/2016/01/week-14.html  
Treatment
  of idea 
Mood board | 
Research
  some articles highlighted and some (needs more) annotations: 
Distribution 
Regulation 
Articles on
  writing & RMT box office 
No Log | 
In progress |  |  | |
| 
Kenny
  A |  | 
Lacking
  specific identification of the audience however some evident in terms of
  size. 
Your
  annotation contains some detailed explanation for WT M 
The
  Draft Preproduction report also has some WT M but requires more
  exemplification from evidence to achive the M | 
WT
  P 
Research
  is incomplete 
Annotations
  do not fully explain relevance 
Layout
  and presentation is confusing and the portfolio has not been sectioned off by
  content 
NYA 
Minimal
  research here - needs a variety of sources to gain the P such as articles and
  websites as well as videos 
P1:
  when conducting research for assignments and reports learners will be able to
  select and review information from different sources such as books, the
  internet and appropriate materials that will aid them in their work. | 
WT M You must write consistently in paragraphs and take care over the presentation. Use Word first and make corrections then paste as a final document into Blogger There is no bibliography as requested | 
Lacking
  specific identification of the audience however some evident in terms of
  size. 
Your
  annotation contains some detailed explanation for WT M 
The
  Draft Preproduction report also has some WT M but requires more exemplification
  from evidence to achive the M | |
| 
Lawrence
  A | 
WT
  P 
Audience
  Profile attempted and uses research method on youtube Follow up your audience
  research with social networks to view profile 
Some
  research into infleunces or artciles etc 
Follow
  up your audience research with social networks to view profile | 
Minimal research
  here - a lack of variety in the sources and aspects Although you have highlighted and annotated, there is not enough here | 
WT M go beyond
  mere description and provide more detailed exemplification using your
  research ie trends, USP, if there is a market for it and why/how you would
  distribute it  |  | 
WT M Some aspects have exemplification referring to Industry prcatice,. but not sustained or sufficient to get the M | |
| 
Nigel
  C | 
Some
  purposeful research here, try and follow up to identity the age and gender
  and interests of the target audience (as well as their comments) 
P | 
Purposeful,
  add to this a case study linked to your film idea and consider the article
  about Netflix and the BBFC 
You
  also need to consider would they reguate youtube - find evidence to prove
  this 
Behind
  with  
Funding 
Trends 
Influential
  factors/articles/soap storyline and why this would be popular 
Identifying
  a specific film festival that would be suitable and why 
Regulation
  is covered and you have looked at 1 festival but no annotation | 
Behind with  Funding Trends Influential factors/articles/soap storyline and why this would be popular Identifying a specific film festival that would be suitable and why Regulation is covered and you have looked at 1 festival but no annotation | 
Not
  started | 
No
  draft | |
| 
Jordan
  C | 
Some
  purposeful research though no examples of Short Films looked into (ie no
  understanding of what they are or genre – you could expand on what you looked
  at for short films and looked at their audience) 
No
  evidence of who the target audience is but some comments looked into as to
  what they responded to 
WTP | 
research
  portfolio has the highlighting but not consistent annotations to show
  relevance 
Real
  world influences New articles 
IMDB
  influences/Box office feature films (no annotations on budget etc) 
No
  regulation 
No
  distribution (festivals or Netflix or Youtube) 
No
  Guidance for what makes a good short film 
Needs
  annotations for P | 
Some
  progress with this but some also wildly outlandish claims – that Raindance
  will screen your film? Need to annotate the articles to show what you have
  learned before you go back to this 
WTP/Pot
  M |  | ||
| 
Ashley
  D | 
NYA
  This is ungradable as a proposal as there is no evidence of any target
  audience research or influences from existing texts to underpin it 
Where
  is your?  
Research
  Portfolio (2 weeks homework) 
Proposal
  Draft (1 weeks homework) | 
NYA 
This
  is ungradable as a proposal as there is no evidence of any target audience
  research or influences from existing texts to underpin it 
Where
  is your?  
Research
  Portfolio (2 weeks homework) 
Proposal
  Draft (1 weeks homework) | 
No
  submission |  |  | |
| 
Ugonna
  E | 
Incomplete 
No
  Christmas tasks completed (3 weeks!) No audience research or analysis of
  platforms, initial ideas, investigation into SHort Films on Youtube and how
  popular - guyaranteeing your audience, what they commented to show what they
  want, Trends etc | 
Some
  WT M content here but not consistent to secure it yet 
Articles
  needed (only websites so far) 
Greater
  explanation of the annotation in how you would submit, why this is relevant
  to your short film | 
No
  Proposal Drat |  |  | |
| 
Deniesha
  F | 
Incomplete
   
No
  evidence of target audience or reference to how you found this out. 
No
  short films actually investigated - none of this has no research trail. 
Your
  brief is a short film not a webseries 
The
  draft outline of the pre-production report contains some relevance but
  locations are not suited to the genre you are making - there is no
  justification of why this is 
WT
  P incomplete and lacking research  | 
Nothing
  posted | 
Nothing
  posted |  |  | |
| 
Eunice
  G | 
Mood
  board 
Audience
  research and examples of \short Films on Youtube | 
Research
  into  
Film Budgets with Highlighting and
  annotation – no links 
Kickstarter
  is minimal – not whole site copied or any details as to how 
BBFC
  rating considered  
Guidance
  for writing (no annotation) 
Distribution
  via festivals – some basic | 
Proposal
  in progress |  |  | |
| 
Luke
  G | 
Audience
  is identified through reference to a short film on the playlist (only 1 ) 
However
  no evidence of actually looking at the profiles ages or comments – lacks
  research evidence  
The
  idea is developed and Pass | 
Incomplete
  – no highlighting of the full articles, references to links/bibliography or
  just annotations  
There
  is a lack of convincing research demonstrated here 
2
  areas incomplete BBFC resghulation and Wht would OFCOM regulate it?  | 
Incomplete
  research has not been fully carried out to complete proposal 
12
  year olds? No purposeful research into audience from xmas homework |  |  | |
| 
Dejhanea
  G | 
Convincing
  Research   
WT
  D | 
Box office – add
  to net post   
Kickstarter - How
  do you go about doing this? Pick a Case Study to show how the process works and if it would be suitable for you | 
No
  proposal Draft  |  |  | |
| 
Tommy
  G | 
Audience
  research for 1 Short Film looked into only 
Aimed
  at 15-18??? | 
Well
  behind, 2 x film reviews – no
  highlighting has box office results BUT has annotations  
No
  regulation 
No
  distribution (Film fests, Netflix) 
No
  Influences from real world 
No
  screenwriting guide 
No
  funding 
UPDATE ONLY 1
  article I 1 week of homework… 
To get M you
  must explain why this is relevant to you idea - how this
  will inform what you will do 
This
  is not a research log 
The
  audience research could be purposeful - IF you explain how your idea relates
  to this film 
TRENDS?
  only 1 film - also this is nearly 30 years old | 
No proposal |  | 
Incomplete NYA 1 paratgraph  | |
| 
Kiera
  G | 
NYA
   
WT
  P 
The
  portfolio is not organised and is difficult to assess in its presentation 
You
  need to separarte this out into the tasks 
Primary
  research 
Secondary
  resesarach - broken down by category ie funding etc 
There
  are still areas that have bnot been highlight and the full link to the
  resource is not posted. 
The
  last article is all annotated - only the relevant part ought to be 
There
  is no annotation to explain why this is relevant or will impact on your idea
  - or even describing what the article etc is. 
Your
  target audience research need some factual proof that the audience for short
  films is 15 - they clearly are not - look at the age of the actors for a
  start! 
Look
  on imdb or the social networks for their profiles 
You
  need more sources such a videos and articles - where is your research into
  Real Events or short stories etc?  | 
Mixed
  together with NYA  
WT
  P 
The
  portfolio is not organised and is difficult to assess in its presentation 
You
  need to separarte this out into the tasks 
Primary
  research 
Secondary
  resesarach - broken down by category ie funding etc 
There
  are still areas that have bnot been highlight and the full link to the
  resource is not posted. 
The
  last article is all annotated - only the relevant part ought to be 
There
  is no annotation to explain why this is relevant or will impact on your idea
  - or even describing what the article etc is. 
Your
  target audience research need some factual proof that the audience for short
  films is 15 - they clearly are not - look at the age of the actors for a
  start! 
Look
  on imdb or the social networks for their profiles 
You
  need more sources such a videos and articles - where is your research into
  Real Events or short stories etc? | 
Nothing |  |  | |
| 
Rosie
  H | 
You
  have looked at comments which is good and comment on what they expect. There
  needs to be more of this. 
"Through
  my research I have discovered the most who enjoy watching horrors and
  thrillers are between the ages of 14 to 35" - no you haven't, and no
  they are not 14... 
Where
  is the research into lots of examples of Horrors you have found? Only 1?
  Articles that have influenced the idea? 
WTP | 
Incomplete 
Articles
  of real news or short stories etc influencing your idea 
Box
  office takings 
Audience
  Research 
Funding
  via Kickstarter 
Netflix
  research 
What
  makes a good short film | 
"My
  idea was influence by the film 50 shades of grey" - where is the research
  to back this up? This targets 14 year olds??? 
Proposal
  is incomplete 
No
  introduction 
No
  audience or market for this film or Trends 
USP 
etc... 
WT P2 |  |  | |
| 
Tamaira
  L | 
WT
  M 
purposeful
  research into target audience and youtube as a platform 
Your
  draft pre-production report is P WT M - needs additional detail in terms of
  crew roles and responsibilities. | 
Log
   
Incomplete
  Research 
Audience
  Trends 
Articles
  of real life influences/News Stories 
WT
  P A variety of sources used with description of what they were and some
  explanation of how they will impact on idea 
Disctrinution
  WT P Limited sources used with description of what they were and some
  explanation of how they will impact on idea - how do you submit a film? 
What
  about Youtube? 
No
  research into Netflix - can you actually get your work on there? How? 
Regulation
  – no annotation 
Influences
  WT M no articles news 
Finding
  WT M | 
Uses
  research to re-enforce proposal selling approach 
Be
  mindful that  this is 2 x reports here,
  separate them out into 2 posts and work on individually 
M |  |  | |
| 
Micheal
  O | 
Research
  into target audience and examples of a Short Film on Youtube – need more 
Also
  idea and requiremenst draft done with Mood board | 
Some
  articles but not enough for each outcome – has annotation mostly but limited
  highlighting some areas no research carried out 
Lacks
  understanding of and research articles into BBFC ratings PG16 
Funding
  – lacking research nothing into Kickstarter, just responses 
Research
  into Budgets and review for 1 box office film influenced 
Some
  research into what is a short film – not how to enter or what they are for 
Some
  research into how to write a short film BBC 
No
  research into  
WTP | 
WT
  M - developed  
Only
  include research that is relevant to your idea 
Your
  hook is by definition not a twist 
Needs
  to be more convincing in its persuasion - look at the exemplar. the research
  ought to be what makes this convincing |  |  | |
| 
Tim
  O | 
No
  audience research, or Short films researched,  
Only
  outline of idea | 
Research
  Summary section of the Portfolio has summary annotations but not highlighted
  articles | 
Draft
  Proposal started |  |  | |
| 
Ese
  O | 
NYA 
Mood
  board but audience research is lacking here along with looking at examples of
  articles and real world material that has influenced the idea | 
WT
  M 
A
  variety of research annotated and highlighted 
Lacking
  Youtube video research into examples | 
Not
  started |  |  | |
| 
Maya
  S |  | 
WT
  M 
To improve Explain how this will limit, shape or affect your idea eg: what certificate will yours have to be because... Real world influence ie News articles: "Real world influence | 
Good collection of
  work here - you have looked at 3x short films on youtube (include these in
  your research log) You need to identify a target audience for them so you know who you are making this for - however you make a good and substantiated point about the psychological impact on young audiences | 
No
  draft |  | |
| 
Shanee
  S |  | 
Research
  Log M a wide variety of sources all evaluate for relevance 
WT
  D 
Consider
  the remaining area of research such as news articles, advice on writing short
  films, Regulation of age certificates etc | 
WT
  D 
In
  short convince me there's an audience and it will be seen based on your
  research | 
2M
  & 1P 
Needs
  linking to research facts and figures to Some thoughtful consideration
  will be given to relevant codes of practice and regulatory issues. And  be able to explain why the requirements
  identified are important and will give reasonably well-detailed explanations
  of how they will be sourced | 
Started | |
| 
Dan
  S | 
Purposeful research into audience though the other 3 short
  films done for unit 22 not looked into audience. Need to definitively
  identify who they and look at comments of what they liked about short films –
  follow up with profiles on facebook or twitter Ideas are strong and developed
  with links to influences and images for mood board WT M | 
A bit confused and again lacking further detail in terms
  of  investment and funding how and why your film should be shown at a festival and which are appropriate what aspects the BBFC would consider and whether they would actually be involved anyway - pick a case study for an existing film to look at how this was regulated by them Influences are good What about the trends - you cannot then discuss USP without convincing me there is a trend in this genre Netflix, Youtube distribution? Annotation of why this is relevant needed P | 
P Needs greater specific details as to how you know this and the role of film festivals - a good start but much more detail needed to convince of someone of investment |  |  | |
| 
Dan
  T | 
Good
  - some purposeful research here. 
Can
  improve by following this up with more examples of short films and their
  audience on youtube rather than just 1 - also can follow up using facebook
  for a full profile and how many views it has received 
P 
incomplete
  - what does this show, also this is not a moodboard, where is the horror or
  thriller iconography (conventions of location, props, costume, key scenes etc
  - this could be mistaken for a teen urban romance. Use thinglink to present
  more carefully and select GENRE conventions. This may be as your research
  into the short films has not been thorough | 
Some
  good initial research - do not forget to include the links to the articles,
  also you need to consider the exhibition on Youtube, Netflix and which film
  festival would be suitable and why. 
Research
  incomplete: 
Box
  office of influencial feature film 
Funding 
Articles
  and real life influences on idea 
Guidance
  on what makes a good short film  
Trends
  analysis of horrors or thrillers | 
Started
  but incomplete |  |  | |
| 
James
  W | 
WT
  P 
Audience
  research is lacking  
Idea
  is not based on any articles or news stories 
Only
  1 Youtube video looked into for a short film – no conventions establised  | 
No
  submission | 
No
  submission |  | 
P 
Not
  fully complete and there is some  professional practice informing this but not
  complete 
Lacks
  . Some thoughtful consideration will be given to relevant codes of practice
  and regulatory issues. Or How to sources  | |
Tuesday, 26 January 2016
Unit 2 and Unit 1 Progress H/W Record
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