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Unit
1
P1:
learners will simply list the requirements for a specified production, giving
brief indications of where or how the specified requirements will be sourced.
This list may contain one or two minor omissions but will be substantially
complete. It will not contain any explanation of why the requirements are as
they are and there will be only minimal consideration of codes of practice or
regulatory issues.
M1:
learners will show good understanding of pre-production requirements for the
proposed production and these requirements will be set out in some detail.
Some thoughtful consideration will be given to relevant codes of practice and
regulatory issues. Learners will be able to explain why the requirements
identified are important and will give reasonably well-detailed explanations
of how they will be sourced.
D1:
learners will show an excellent understanding of the requirements for the
proposed production and will be able to explain fully why each element is
required. Learners will give detailed explanations of how these requirements
will be sourced. They will give full consideration to codes of practice and
regulatory issues. Fuller and more extensive explanation and a higher
standard of presentation will discriminate between this grade and the merit.
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Unit
2
P1:
when conducting research for assignments and reports learners will be able to
select and review information from different sources such as books, the
internet and appropriate materials that will aid them in their work.
Information will be selected from these sources with some attention to its
suitability and relevance to the work being undertaken.
P2:
learners will produce a report in the appropriate context that contains
information relevant to the topic being studied. Their use of language will
be sound but somewhat basic and restricted more to description rather than
exemplification and may contain some basic errors of spelling. Similarly,
evaluative work will be basic and tend more towards descriptions of decisions
and processes such as, ‘for this task we decided to work in a group of two,
which I was happy with as I like Jan and we get on.’
P3:
work will have been reviewed and revised using both a grammar and spell
checker as well as being individually proof-read. As a result, spelling
errors will have been corrected but there may still be mistakes such as
‘where’ for ‘were’, ‘super’ for ‘supper’ or ‘their’ for ‘there’ that have not
been picked up. Work will also still contain some basic punctuation and
grammatical errors where learners have not adequately reviewed their work.
P4:
choices of presentation technology for a pitch will be generally sound and
appropriate use will be made of that technology throughout. Learners at this
level will tend to choose more simplified software such as PowerPoint and
though visual aids or graphics will be unsophisticated and typically not be
clearly linked to the content of the pitch they will nonetheless provide the
basic relevant information. P5: in assessing ‘appropriateness’ the context of
the pitch needs to be taken into account. For this grade it is sufficient for
learners to understand and use the right tone, style and register for the
occasion
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M1:
when conducting research for assignments and reports learners will be able to
select and review relevant and appropriate materials from a variety of
different sources such as books, magazines, articles and the internet.
Information extracted from these sources will be focused on the purpose of
the research and will be recorded and summarised with precision and accuracy.
M2:
learners will produce written work that contains information highly relevant
to the topic being studied. Their use of language will be good, going beyond
mere description and providing more detailed exemplification. Similarly,
evaluative work will be less descriptive and focus more on discussion of
decisions and processes such as, ‘for this task we decided to work in a group
of two, which I was happy with as I like Jan and he always takes a positive
attitude to work.’
M3:
again all work will have been reviewed and revised using both a grammar and
spell checker as well as being individually proof-read. As a result, spelling
errors will have been corrected and only minor errors will remain. Work will
occasionally contain punctuation and grammatical errors where learners have
failed to adequately review their work.
M4:
the presentation technology selected will also be generally appropriate and
will be utilised correctly, containing relevant text and supporting materials
such as web pages, screen-shots, clip art, animations, graphs and charts,
though this illustrative material may not always be explicitly linked to the
pitch. The structure of presentations will be sound, though transitions may
sometimes be used inappropriately.
M5:
when undertaking oral presentations learners’ language skills will be
generally good and they will be able to express intentions and ideas clearly;
there may, however, be occasions when they are less clear. Register will be
appropriate to the situation or audience and engagement of the audience will
be generally good, with only occasional lapses. Attention will be paid to any
questions the client or tutor may ask them although these may not always be
fully responded to. Overall language skills will be adequate for learners to
communicate ideas and deal with more complex material.
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D1:
when conducting research learners will select and review highly relevant and
well-targeted materials from a wide variety of different sources such as
books, magazines, articles, leaflets, journals, television and radio
programmes and the internet. Detailed and precisely focused information will
be selected from these sources and will be fully and precisely recorded. The
information extracted will reflect a thorough understanding of its relevance
and suitability.
D2:
in written work learners will always choose an appropriate format. Sentence
structure will be very good and show increasing complexity. Evaluative work
will be of a high standard and contain detailed and precise exemplification,
with justification of decisions and processes such as, ‘when we first
reviewed our product with the focus group we found that we received some
negative feedback regarding our use of generic codes. In particular over
three quarters of respondents associated the iron bar used as a murder weapon
with a mindless thug rather than an intelligent psychopath. Because of this
we decided to change the murder weapon to a sword stick. This suggests
cunning as it is easy to conceal and then produce suddenly in front of the
victim. We also thought it had a bit more class to it.’
D3:
effective use of appropriate software and proof-reading will mean that work
contains very few or no spelling, punctuation and grammatical errors.
D4: the presentation technology selected
will be appropriate and will be utilised with a high level of competence,
containing highly relevant text and supporting materials such as web pages,
screen shots, clip art, animations, graphs and charts which are explicitly
linked to the content of the pitch. Slide shows will be well structured and
fluent, transitions being used to support the flow rather than being a
distraction from it.
D5:
personal communication skills will be consistently good and when undertaking
oral presentations, learners’ language skills will be of a high standard.
They will be able to express themselves clearly using a wide range of
vocabulary, speak with clarity using a good vocabulary and deploy that
vocabulary with accuracy and confidence. Register will always be appropriate
to the situation or audience and learners will engage and maintain their
audience’s attention throughout the presentation. Language skills will be
adequate for learners to communicate complex ideas and material. Listening
skills will also be good with learners showing a readiness to take in and
respond fully to questions.
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Week
14
Ideas
& Research into Short Film/Pre-production requirements
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Week
15
Research
Portfolio & Log
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Week
16 Proposal
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Week
17
Pitch
PPT
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Week
`18
Pre=production
Report Draft
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Roopa
A
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Some detail, mood board wtc Uses film as a starting
point but not many examples looked at.
You need to identify the target audience - 15+ do
not watch short films
WT M1:
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WT M You must make sure you post the clink to the
article and highlight the relevant text
Also annotations inconsistent
A good variety of resources researched
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M2: learners will
produce written work that contains information highly relevant to the topic
being studied. Their use of language will be good, going beyond mere
description and providing more detailed exemplification.
Good effort
Ensure you cover USP and Trends for D
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The draft is very detailed and has some connection
to research - very good effort.
Add to this and update with your final
idea/locations etc
WT M2:
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Calvin
A
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Treatment
of idea
Mood board
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Research
some articles highlighted and some (needs more) annotations:
Distribution
Regulation
Articles on
writing & RMT box office
No Log
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In progress
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Kenny
A
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Lacking
specific identification of the audience however some evident in terms of
size.
Your
annotation contains some detailed explanation for WT M
The
Draft Preproduction report also has some WT M but requires more
exemplification from evidence to achive the M
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WT
P
Research
is incomplete
Annotations
do not fully explain relevance
Layout
and presentation is confusing and the portfolio has not been sectioned off by
content
NYA
Minimal
research here - needs a variety of sources to gain the P such as articles and
websites as well as videos
P1:
when conducting research for assignments and reports learners will be able to
select and review information from different sources such as books, the
internet and appropriate materials that will aid them in their work.
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WT M
You must write consistently in paragraphs
and take care over the presentation. Use Word first and make corrections then
paste as a final document into Blogger
There is no bibliography as requested
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Lacking
specific identification of the audience however some evident in terms of
size.
Your
annotation contains some detailed explanation for WT M
The
Draft Preproduction report also has some WT M but requires more exemplification
from evidence to achive the M
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Lawrence
A
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WT
P
Audience
Profile attempted and uses research method on youtube Follow up your audience
research with social networks to view profile
Some
research into infleunces or artciles etc
Follow
up your audience research with social networks to view profile
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Minimal research
here - a lack of variety in the sources and aspects
Although you have highlighted and annotated,
there is not enough here
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WT M go beyond
mere description and provide more detailed exemplification using your
research ie trends, USP, if there is a market for it and why/how you would
distribute it
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WT M
Some aspects have exemplification referring to
Industry prcatice,. but not sustained or sufficient to get the M
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Nigel
C
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Some
purposeful research here, try and follow up to identity the age and gender
and interests of the target audience (as well as their comments)
P
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Purposeful,
add to this a case study linked to your film idea and consider the article
about Netflix and the BBFC
You
also need to consider would they reguate youtube - find evidence to prove
this
Behind
with
Funding
Trends
Influential
factors/articles/soap storyline and why this would be popular
Identifying
a specific film festival that would be suitable and why
Regulation
is covered and you have looked at 1 festival but no annotation
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Behind with
Funding
Trends
Influential factors/articles/soap storyline
and why this would be popular
Identifying a specific film festival that
would be suitable and why
Regulation is covered and you have looked at
1 festival but no annotation
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Not
started
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No
draft
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Jordan
C
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Some
purposeful research though no examples of Short Films looked into (ie no
understanding of what they are or genre – you could expand on what you looked
at for short films and looked at their audience)
No
evidence of who the target audience is but some comments looked into as to
what they responded to
WTP
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research
portfolio has the highlighting but not consistent annotations to show
relevance
Real
world influences New articles
IMDB
influences/Box office feature films (no annotations on budget etc)
No
regulation
No
distribution (festivals or Netflix or Youtube)
No
Guidance for what makes a good short film
Needs
annotations for P
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Some
progress with this but some also wildly outlandish claims – that Raindance
will screen your film? Need to annotate the articles to show what you have
learned before you go back to this
WTP/Pot
M
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Ashley
D
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NYA
This is ungradable as a proposal as there is no evidence of any target
audience research or influences from existing texts to underpin it
Where
is your?
Research
Portfolio (2 weeks homework)
Proposal
Draft (1 weeks homework)
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NYA
This
is ungradable as a proposal as there is no evidence of any target audience
research or influences from existing texts to underpin it
Where
is your?
Research
Portfolio (2 weeks homework)
Proposal
Draft (1 weeks homework)
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No
submission
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Ugonna
E
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Incomplete
No
Christmas tasks completed (3 weeks!) No audience research or analysis of
platforms, initial ideas, investigation into SHort Films on Youtube and how
popular - guyaranteeing your audience, what they commented to show what they
want, Trends etc
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Some
WT M content here but not consistent to secure it yet
Articles
needed (only websites so far)
Greater
explanation of the annotation in how you would submit, why this is relevant
to your short film
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No
Proposal Drat
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Deniesha
F
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Incomplete
No
evidence of target audience or reference to how you found this out.
No
short films actually investigated - none of this has no research trail.
Your
brief is a short film not a webseries
The
draft outline of the pre-production report contains some relevance but
locations are not suited to the genre you are making - there is no
justification of why this is
WT
P incomplete and lacking research
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Nothing
posted
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Nothing
posted
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Eunice
G
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Mood
board
Audience
research and examples of \short Films on Youtube
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Research
into
Film Budgets with Highlighting and
annotation – no links
Kickstarter
is minimal – not whole site copied or any details as to how
BBFC
rating considered
Guidance
for writing (no annotation)
Distribution
via festivals – some basic
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Proposal
in progress
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Luke
G
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Audience
is identified through reference to a short film on the playlist (only 1 )
However
no evidence of actually looking at the profiles ages or comments – lacks
research evidence
The
idea is developed and Pass
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Incomplete
– no highlighting of the full articles, references to links/bibliography or
just annotations
There
is a lack of convincing research demonstrated here
2
areas incomplete BBFC resghulation and Wht would OFCOM regulate it?
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Incomplete
research has not been fully carried out to complete proposal
12
year olds? No purposeful research into audience from xmas homework
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Dejhanea
G
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Convincing
Research
WT
D
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Box office – add
to net post
Kickstarter - How
do you go about doing this?
Pick a Case Study to show how the process
works and if it would be suitable for you
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No
proposal Draft
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Tommy
G
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Audience
research for 1 Short Film looked into only
Aimed
at 15-18???
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Well
behind, 2 x film reviews – no
highlighting has box office results BUT has annotations
No
regulation
No
distribution (Film fests, Netflix)
No
Influences from real world
No
screenwriting guide
No
funding
UPDATE ONLY 1
article I 1 week of homework…
To get M you
must explain why this is relevant to you idea - how this
will inform what you will do
This
is not a research log
The
audience research could be purposeful - IF you explain how your idea relates
to this film
TRENDS?
only 1 film - also this is nearly 30 years old
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No proposal
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Incomplete NYA 1 paratgraph
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Kiera
G
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NYA
WT
P
The
portfolio is not organised and is difficult to assess in its presentation
You
need to separarte this out into the tasks
Primary
research
Secondary
resesarach - broken down by category ie funding etc
There
are still areas that have bnot been highlight and the full link to the
resource is not posted.
The
last article is all annotated - only the relevant part ought to be
There
is no annotation to explain why this is relevant or will impact on your idea
- or even describing what the article etc is.
Your
target audience research need some factual proof that the audience for short
films is 15 - they clearly are not - look at the age of the actors for a
start!
Look
on imdb or the social networks for their profiles
You
need more sources such a videos and articles - where is your research into
Real Events or short stories etc?
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Mixed
together with NYA
WT
P
The
portfolio is not organised and is difficult to assess in its presentation
You
need to separarte this out into the tasks
Primary
research
Secondary
resesarach - broken down by category ie funding etc
There
are still areas that have bnot been highlight and the full link to the
resource is not posted.
The
last article is all annotated - only the relevant part ought to be
There
is no annotation to explain why this is relevant or will impact on your idea
- or even describing what the article etc is.
Your
target audience research need some factual proof that the audience for short
films is 15 - they clearly are not - look at the age of the actors for a
start!
Look
on imdb or the social networks for their profiles
You
need more sources such a videos and articles - where is your research into
Real Events or short stories etc?
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Nothing
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Rosie
H
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You
have looked at comments which is good and comment on what they expect. There
needs to be more of this.
"Through
my research I have discovered the most who enjoy watching horrors and
thrillers are between the ages of 14 to 35" - no you haven't, and no
they are not 14...
Where
is the research into lots of examples of Horrors you have found? Only 1?
Articles that have influenced the idea?
WTP
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Incomplete
Articles
of real news or short stories etc influencing your idea
Box
office takings
Audience
Research
Funding
via Kickstarter
Netflix
research
What
makes a good short film
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"My
idea was influence by the film 50 shades of grey" - where is the research
to back this up? This targets 14 year olds???
Proposal
is incomplete
No
introduction
No
audience or market for this film or Trends
USP
etc...
WT P2
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Tamaira
L
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WT
M
purposeful
research into target audience and youtube as a platform
Your
draft pre-production report is P WT M - needs additional detail in terms of
crew roles and responsibilities.
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Log
Incomplete
Research
Audience
Trends
Articles
of real life influences/News Stories
WT
P A variety of sources used with description of what they were and some
explanation of how they will impact on idea
Disctrinution
WT P Limited sources used with description of what they were and some
explanation of how they will impact on idea - how do you submit a film?
What
about Youtube?
No
research into Netflix - can you actually get your work on there? How?
Regulation
– no annotation
Influences
WT M no articles news
Finding
WT M
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Uses
research to re-enforce proposal selling approach
Be
mindful that this is 2 x reports here,
separate them out into 2 posts and work on individually
M
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Micheal
O
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Research
into target audience and examples of a Short Film on Youtube – need more
Also
idea and requiremenst draft done with Mood board
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Some
articles but not enough for each outcome – has annotation mostly but limited
highlighting some areas no research carried out
Lacks
understanding of and research articles into BBFC ratings PG16
Funding
– lacking research nothing into Kickstarter, just responses
Research
into Budgets and review for 1 box office film influenced
Some
research into what is a short film – not how to enter or what they are for
Some
research into how to write a short film BBC
No
research into
WTP
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WT
M - developed
Only
include research that is relevant to your idea
Your
hook is by definition not a twist
Needs
to be more convincing in its persuasion - look at the exemplar. the research
ought to be what makes this convincing
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Tim
O
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No
audience research, or Short films researched,
Only
outline of idea
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Research
Summary section of the Portfolio has summary annotations but not highlighted
articles
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Draft
Proposal started
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Ese
O
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NYA
Mood
board but audience research is lacking here along with looking at examples of
articles and real world material that has influenced the idea
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WT
M
A
variety of research annotated and highlighted
Lacking
Youtube video research into examples
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Not
started
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Maya
S
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WT
M
To improve
Explain how this
will limit, shape or affect your idea eg: what certificate will yours have to
be because...
Real world
influence ie News articles:
"Real world
influence
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Good collection of
work here - you have looked at 3x short films on youtube (include these in
your research log)
You need to
identify a target audience for them so you know who you are making this for -
however you make a good and substantiated point about the psychological
impact on young audiences
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No
draft
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Shanee
S
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Research
Log M a wide variety of sources all evaluate for relevance
WT
D
Consider
the remaining area of research such as news articles, advice on writing short
films, Regulation of age certificates etc
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WT
D
In
short convince me there's an audience and it will be seen based on your
research
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2M
& 1P
Needs
linking to research facts and figures to Some thoughtful consideration
will be given to relevant codes of practice and regulatory issues. And be able to explain why the requirements
identified are important and will give reasonably well-detailed explanations
of how they will be sourced
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Started
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Dan
S
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Purposeful research into audience though the other 3 short
films done for unit 22 not looked into audience. Need to definitively
identify who they and look at comments of what they liked about short films –
follow up with profiles on facebook or twitter Ideas are strong and developed
with links to influences and images for mood board WT M
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A bit confused and again lacking further detail in terms
of
investment and funding
how and why your film should be shown at a
festival and which are appropriate
what aspects the BBFC would consider and
whether they would actually be involved anyway - pick a case study for an
existing film to look at how this was regulated by them
Influences are good
What about the trends - you cannot then
discuss USP without convincing me there is a trend in this genre
Netflix, Youtube distribution?
Annotation of why this is relevant needed
P
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P
Needs greater specific details as to how you
know this and the role of film festivals - a good start but much more detail
needed to convince of someone of investment
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Dan
T
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Good
- some purposeful research here.
Can
improve by following this up with more examples of short films and their
audience on youtube rather than just 1 - also can follow up using facebook
for a full profile and how many views it has received
P
incomplete
- what does this show, also this is not a moodboard, where is the horror or
thriller iconography (conventions of location, props, costume, key scenes etc
- this could be mistaken for a teen urban romance. Use thinglink to present
more carefully and select GENRE conventions. This may be as your research
into the short films has not been thorough
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Some
good initial research - do not forget to include the links to the articles,
also you need to consider the exhibition on Youtube, Netflix and which film
festival would be suitable and why.
Research
incomplete:
Box
office of influencial feature film
Funding
Articles
and real life influences on idea
Guidance
on what makes a good short film
Trends
analysis of horrors or thrillers
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Started
but incomplete
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James
W
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WT
P
Audience
research is lacking
Idea
is not based on any articles or news stories
Only
1 Youtube video looked into for a short film – no conventions establised
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No
submission
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No
submission
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P
Not
fully complete and there is some professional practice informing this but not
complete
Lacks
. Some thoughtful consideration will be given to relevant codes of practice
and regulatory issues. Or How to sources
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